In recent years, colleges and universities have been ramping up their efforts to reach students through digital marketing channels. As the competition for students becomes more fierce, schools are looking for ways to better engage with prospective students, parents, and business professionals. One of the best ways to do this is by partnering with a digital marketing agency.
A digital marketing agency can help you strategize how to best communicate your school's message and values. They can also help you establish a credible reputation online.
If you're an educational stakeholder who is looking for some direction, here are fifteen digital marketing strategies that may work well for your needs.
- Create targeted ad campaigns.
- Build a strong social media presence.
- Develop a content marketing strategy.
- Invest in search engine optimization (SEO).
- Use Google AdWords.
- Use retargeting ads.
- Create a mobile app.
- Use Snapchat filters and geo filters.
- Develop an influencer marketing strategy.
- PPC Advertising (Pay-Per-Click)
- SERP Features (Search Engine Results Page)
- SMM (Social Media Marketing)
- Banner Ads (Display Advertising)
- ORM (Online Reputation Management)
- Newsletters (Email Marketing)
Create Targeted Ad Campaigns
Targeted advertising can help you reach potential students and parents who are already interested in your school. Ads that are created with specific parameters, such as demographics or interests, can be incredibly effective at getting the right message to the right people.
Build a Strong Social Media Presence
Having an active presence on popular social media networks like Facebook and Twitter is essential for connecting with potential students. You should use these channels to share content about your school’s achievements, faculty, activities and other newsworthy topics. Additionally, it’s important to engage with followers so they feel connected to your institution.
Develop a Content Marketing Strategy
Content marketing is an excellent way to showcase your school’s unique offerings while positioning yourself as a thought leader. Create content such as blog posts, whitepapers, e-books and videos that can be shared across multiple channels. This will help you reach potential students who may not have heard about your school before.
Also Read: Why you should work with Los Angeles SEO Services
Invest in Search Engine Optimization (SEO)
SEO is an important part of digital marketing for colleges and universities. It involves optimizing your website so that it appears higher in the search engine results pages (SERPs) when users enter relevant keywords or phrases into the search bar. Prioritizing SEO can help make sure that your school's website stands out from the competition and reaches the right audience.
Use Google AdWords
Google AdWords is an online advertising platform that allows you to create, manage and track ads. By optimizing your campaigns for the right keywords and phrases, you can reach potential students who are actively searching for information about schools like yours.
Use Retargeting Ads
Retargeting (or remarketing) is a form of digital advertising that allows you to show personalized ads to people who have previously visited your website or interacted with your brand on social media. These types of ads can be extremely effective at increasing brand awareness and conversions.
Create a Mobile App
More and more college students are using their smartphones as their primary source of technology. Creating an app specifically designed for prospective students and parents will help them quickly find the information they’re looking for while also providing a platform for engaging with your school.
Use Snapchat Filters and Geo Filters
Snapchat is an incredibly popular social media platform amongst college-aged students, which makes it the perfect place to reach potential applicants. You can create special filters or geo filters featuring your school’s logo and colors that are only available when people are at specific locations on campus. This is a great way to increase brand awareness and engagement with current and prospective students alike.
Develop an Influencer Marketing Strategy
Influencer marketing involves partnering with influential figures in your industry to promote your school's message or services. By leveraging their networks, you can tap into new audiences who may not have heard about your institution before.
Pair These Tactics With Traditional Marketing Efforts
It’s important to remember that digital marketing isn’t a replacement for traditional methods like print ads, mailers and event sponsorships. These strategies should be used in tandem with your digital initiatives to ensure your message reaches the widest possible audience.
By utilizing a combination of traditional and digital marketing strategies, you can create an effective marketing plan for your school that will help you reach potential students and parents with ease. With the right approach, you can increase exposure for your institution and encourage more applications from interested individuals.
Good luck!
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