As a business owner, you know that content is key. But what many business owners don't realize is that quality content is more important than quantity. Google has made it clear that they are focusing on searcher satisfaction, and one of the ways they measure this is through Google E-A-T (Expertise, Authoritativeness, and Trustworthiness). To rank high in Google search results, your website must have high-quality content.
According to a recent study, the average consumer may see as many as 5,000 or more ads each day. According to the same research, consumers watch around 590 minutes of television and 153 advertisements. What is the usual number of advertisements that engage the consumer? The answer is 12. It makes sense that firms should put more emphasis on engagement and quality rather than quantity.
Here are some ideas for getting your company's content to be more personable.
Who will you connect with?
Quality engagement is more than simply aiming for your target audience. Never try to appeal to a broad audience or write or shoot for the general public. Be up-to-date, current, and precise.
Who are your current readers and customers, and why do they connect with you? What problems do you try to solve? Do you have a sense of humor? By getting to know your audience and engaging with them through your content, you create a relationship rather than simply delivering information. Because your consumers are real people, this is the case.
Be Trustworthiness
Google and other search engines are looking for sites that are authoritative and trustworthy. To build trust with your audience, make sure your site is transparent, accurate, and consistent.
Be an Expert
Write content that shows off your company's expertise. Google wants to see that you know what you're talking about, so write confidently and back up your claims with data.
Also read: 3 Ways to Boost Ecommerce Revenue in 30 Days
Be Engaging
Your content should be interesting and engaging, or people will click away quickly. Write for your audience, not for Google, and keep your readers' attention by using strong headlines, an active voice, and short paragraphs.
Do not underestimate the value of UX
Google’s E-A-T is important, but so is the user experience. If a website is hard to navigate, or if the content is difficult to understand, users will click away. A good user experience includes easy navigation, well-written and informative content, and visual interest.
Make it shareable
If you want your content to be read, it needs to be shareable. Include social media buttons on each piece of content, and make sure the buttons are visible. You can also include a call-to-action that encourages readers to share the content with their networks.
Get personal
People do business with people they know, like, and trust. To build relationships with your audience, you need to show them that there are real people behind your brand. Use the first-person point of view when writing blog posts, and include photos and bios of your team members on your website.
By following these tips, you can create content that is not only Google-friendly but also engaging and personable. So, spend less time worrying about how much content you're producing, and focus on making that content the best it can be.
If you're looking for help with your content marketing, contact our digital marketing company. We can help you create high-quality content that will engage your audience and improve your Google ranking.
About Author:
Digital Piloto is a leading SEO company in Kolkata that offers 360-degree solutions. We specialize in SEO, SMO, website design and development, and sponsored advertising. Our staff has been certified by Google and Microsoft. With a 5-star rating on Google reviews, we've completed over 100 projects. Clients come from a variety of sectors including healthcare, finance, and manufacturing. Every time, we put our clients first by being ROI-oriented.
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