It Requires Knowledge, A Lot of Effort, And a Lot of Work.
The Organic Ranking is one of the most important parts when a web page is created, it is logical that your purpose is to appear in the first position on web browsers. As users, when we do any search on Google, for example, we always click on the first or subsequent results.
For this reason, you have to try to get SEO search engine positioning. But, you ask yourself, how can I achieve it? What strategy should I follow? Next, we give you all the keys to be successful in the main search engines.
Keys to Get Organic Ranking in Search Engines
The truth is that there are quite a few methods to improve the positioning of your website. Through SEO, you can position your business organically in the medium-long term, while the results will be long-lasting, and repeated. On the other hand, there is Google Adwords, a payment tool, which consists of immediately advertising, and placing web pages in the first positions. The disbursement is made every time an Internet user clicks on your ad.
To begin, we must distinguish between two concepts: SEO on page, and SEO off page. So if your intention is to obtain search engine positioning that pays off in the long term, you should know how to apply these tips in your digital marketing strategy.
SEO On Page
SEO on page, also known as SEO on site, aims to optimize the content of the web. It is at this time that the Google spiders intervene to track and classify the content. In this sense, it is about facilitating the work of Google bots to achieve a greater transcendence of the website. Among the main methods to improve positioning we find:
Keywords or keywords:
They are the terms by which the user searches for the content on Google, it is essential to identify them in order to use them on your website.
In the content there must be a good amount of main, and secondary keywords, to use the correct ones you can do keyword research. Nor can they be abused, as it implies falling into bad practices that Google or other search engines penalize.
Qualification:
It must contain the keywords or keywords that you want to position, as far to the left, if possible. In addition, it must not exceed 60-65 characters, and the subtitles must be structured by heading 1, 2, 3, etc. There can only be one H1, and it has to be attractive to attract the attention of readers. Urls are a very important aspect when bots classify domains, so they should be as simple, and clear as possible. Likewise, they have to include the keyword, not exceed 115 characters and avoid long phrases, and words such as "from, to, by, and", as they complicate the positioning.
Using the keywords in the meta description is a fantastic strategy to get Google to provide more interest to your business. Ideally, this text generates curiosity, and interest in the user, as well as include a call to action. The number of words it must contain is around 100-155 characters.
Offer Exclusive Content
Google penalizes web pages that have replicas of texts from other sites, but, on the contrary, favors originality if you offer new content.
The Images
They must also contain an appropriate description, since used together with keywords they will always have higher priority than others.
The Internal Links
They have to work correctly, and lead users to related content, and, at the same time, be of quality. It is also necessary that your website is readable on all platforms: computers, tablets or smartphones.
The Upload Speed or the WPO
It must be optimal so that the prospective client can navigate lightly, and comfortably.
The Architecture of the Website:
Search engines value positively that the information on your website is well structured so that it is intuitive for the user.
SEO Off Page
The SEO off page are those actions taken to achieve an organic optimization outside the site. Thanks to this, it is possible to improve the score in PageRank, one of the aspects included in Google's algorithms. The main objective of these activities is to develop links that lead to your website and thus achieve greater superiority and prestige. Some of the off page SEO techniques are:
The presence in social networks that allow you to share the content of your business with your clients. Thanks to this, you will be able to attract more traffic which, finally, becomes an improvement in positioning.
The link building is a set of techniques to get external links leading to your domain, also known as backlinks, of great importance to the results of search engines.
The user himself. The experience your customer has with your content will determine whether they spend more or less time on your website. As we have commented previously, this is another element that Google values positively.
In summary, if you are still wondering how you can improve your organic ranking, here are some of the best ways to optimize your site:
- Do not copy any content.
- It gives a structure to the text by making use of the heading, since it makes it easier for users to read, and thus will obtain a better position.
- Provide dynamism to texts with photographs, videos, infographics, etc.
- Update the articles on the web, because if you have old data or figures, you will no longer be awarded by Google.
- Focus on your consumer because, for example, excessive use of keywords will not give you good visibility.
Getting a good Organic Ranking requires great effort and a lot of work. For this reason, you need Digital Piloto.
Digital Piloto is a full-service SEO agency in Bangalore that offers 360 degree solutions. Founded by two friends, the company specializes in SEO and provides services such as content writing, PPC management, SMO, and online reputation management. Digital Piloto's team of experts has helped numerous businesses grow their online presence with ROI driven marketing strategies.
0 Comments