Link building or buying links is an important technique to improve SEO, but its implementation requires in-depth knowledge so as not to be penalized.
The organic positioning of a web page is today something fundamental for any company that wants to have a presence on the internet and wants to be found easily. For this reason, those responsible for companies, both international and local, must work on an SEO strategy to be able to appear in the first results of search engines.
A good SEO strategy is composed of several actions that, in a coordinated way, influence in one way or another to ensure that the company's website gains authority and gradually reaches the first results in internet search engines. Among the factors that intervene in SEO is the structure and design of the page itself, its fast-loading, or the generation of unique and quality content that works with the appropriate keywords. Digital Piloto is the top SEO agency in Kolkata, and they can help you gain a competitive advantage by increasing your ROI through organic search engine results!
In addition to these, this time we are going to delve into the importance of buying backlinks to gain notoriety and appear in the first results of the internet. Getting links that point to our website is one of the most important tasks in an SEO strategy since almost 50% of Google's algorithm depends on whether the search engine considers our website important compared to other websites on the Internet.
When measuring this requirement, Google, like other search engines, uses the link variable, which consists of giving more authority and importance to those websites that have more links that lead to it, since the search engine thinks that if a page The web is linked assiduously and continuously, which means that it has valuable content and that, therefore, it is of importance to Internet users.
Hence the importance of any organic positioning campaign in achieving links that point to our website. These links can be obtained for free when someone on their initiative considers that you have something of value that deserves to be shared, or paid. The first option is very difficult to find since fewer and fewer people include links to other websites for free. For this reason, in recent years paying to include links on web pages has gained weight and importance.
Not Everything Goes When We Pay
However, paying does not mean that we must dispense with certain techniques and requirements that guarantee the quality of the articles and links that point to our website. Something that we must take into account when paying for a link, for example, is whether the website in which we are going to include it is thematically related to our purpose and the location of the link on that website makes sense. If this is not the case, such as including a link to e-commerce of women's skirts on an antique website, it can generate an adverse effect.
Another factor to take into account is the so-called link-building speed. This concept refers to the speed with which links to our website are obtained in a given period. When buying links we must take this term into account, since if the search engine observes that suddenly and in a very short time many web pages point to our page in a "rare" way, it can consider that these links are paid, without quality and may penalize the target web page.
When it comes to assessing how many links can be purchased per month without running the risk of being penalized, there is no unanimity in the answer, but consistency must be followed. Something that can indicate an appropriate frequency is to investigate the competition and, through professional tools, know-how many links they create per month, week or day and replicate their speed of link creation. However, it is best to get and buy links in a staggered way.
The types of anchor text are another factor that will influence, positively or negatively, the web positioning of a company through the purchase of links. The anchor text refers to the text that includes the link sent to our website, so it must contain the keywords we need depending on whether we want to promote our brand, use generic words, or exact words (keywords).
Depending on our objectives, we can use one or the other, so it is important to draw up a good link buying and link building strategy to achieve the success we seek: appear in the first search results. The purchase of links is a fundamental support to achieve this and a complement to other organic positioning techniques that must be worked continuously over time.
Digital Piloto has been in the market for ten years and has assisted our clients in growing their businesses through search engines such as Google, Yahoo, and Bing. We provide digital marketing services in Kolkata to help you get the most out of your internet presence. Our team is well-versed in all aspects of SEO marketing, which we employ to help our clients achieve success across all digital platforms.
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